Marketing Analytics
What Is a Good CTR? Why High Click-Through Rates Can Mislead
Use the CTR formula correctly, compare meaningful segments, and learn why a high click-through rate doesn't always mean a profitable campaign.
Customer Acquisition Cost (CAC): What Your Ad CPA Misses
A $60 ad-only cost becomes $160 all-in CAC in our hypothetical example. Learn which acquisition expenses to count before deciding what a new customer costs.
4x ROAS But Still Losing Money? Find Your Break-Even ROAS
A 4x ROAS can still lose money. Calculate break-even ROAS using contribution margin, then check if attributed sales cover your advertising costs.